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A long story about a poorly worded ad

A long story about a poorly worded ad

by hello@clareburder.com | Jan 9, 2022 | Homepage, Opinions, Uncategorized, Winemaking

There’s an ad from Naked Wines going around the socials that says ‘chances are your $30 bottle contains just $8 of wine. Let’s fix that’. Let’s fix what?  It turns out, I have a lot to say about this, sorry. (I’m not going to link to an image of the ad but if you say...
Labelling transparency & the business of ‘keto’ wine

Labelling transparency & the business of ‘keto’ wine

by hello@clareburder.com | Oct 25, 2021 | Opinions, Winemaking

The health and wellness industry has impacted most categories of consumer products so it’s no surprise to see wine being made & marketed in different ways than we’re used to. In addition to organic and biodynamic wine, we now have natural wine, clean wine, green...

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